When
Customer wrote for the first time
If
Working hours
Do
Send message: “Hello, Customer name! My name is Owner, and I’ll help with your order.”
New Warehouse, production and AI assistantWarehouse, production, AI
From a WhatsApp lead to a Kaspi payment.
Chats, a sales pipeline, contracts with e-signatures, payments and ad analytics — one system instead of six. For any business in Kazakhstan that handles leads, contracts and payments.
- Official Meta Tech Provider
- Connect WhatsApp in minutes
- Kaspi with no acquiring agreement
SteppeSales interface: deals on a Kanban board by stage — new request, negotiation, contract, payment, won.
Official integrations
SteppeSales is a Meta-approved Tech Provider. Everything connects officially, with no unofficial gateways: your number, conversations and permissions stay yours.
WhatsApp BusinessWith the phone app or API only
InstagramDirect and WhatsApp in one inbox
Meta AdsRevenue from each ad
TikTok AdsLeads and revenue from ads
Kaspi PayQR, invoices to phone numbers and refunds
ZadarmaBrowser calls and recordings
Today, sales live in six places. Leads are on a manager’s phone, customers in a spreadsheet, contracts in Word, payments as screenshots in a chat, ads in a separate dashboard, and the big picture in the owner’s head. SteppeSales brings it all into one system.
The deal journey
One road — from the first message to money in your account.
Every sale passes through the same stops. A typical CRM takes a deal as far as an inquiry or a contract. SteppeSales covers the whole journey, with the system doing part of the work at every stop.
01 · Leads and chats
WhatsApp and Instagram in one inbox.
Everyone who messages you becomes a deal — with their name, number and the ad they came from. Managers reply from the CRM or their phone: it’s the same conversation.
- Officially, through Meta
Your number stays yours, and the WhatsApp Business app on your phone keeps working. Existing chats and contacts sync automatically.
- Where the customer came from
Meta ads, Google, 2GIS or a flyer: each source has its own WhatsApp link, so every lead’s origin is tracked automatically.
- Who replies
New requests are distributed among managers by percentage. Every chat has its own owner.
- Quick replies
Send your price list, company details or address in one tap. Voice messages, photos, files and reactions — just like in WhatsApp.
Connecting WhatsApp
Coexistence or API only — we connect both, directly through Meta.
No middlemen or unofficial gateways: your number connects to your company’s WhatsApp Business account, and SteppeSales is an approved Meta Tech Provider. Here’s how the options differ.
| Coexistenceyour number on your phone and in the CRM | API onlyyour number works only in the CRM | |
|---|---|---|
| Phone app | Keeps working: chats appear on your phone and in the CRM | Stops working for this number |
| Chat history | 6 months of conversations and contacts — one attempt, within the first 24 hours after connecting | Starts from scratch |
| Phone | Must stay active: if unused for about 14 days, the number disconnects | Not needed |
| Sending speed | Fixed at 20 messages per second | Meta’s standard rate, which is higher |
| Messages from your phone | Free | — |
| What you lose | Group chats don’t sync; broadcast lists, disappearing messages and “view once” are disabled; WhatsApp on Windows and watches is unlinked | The same official API features, without the phone |
| How to connect | Your number stays where it is | First, remove the number from the WhatsApp app on your phone |
02 · Deals
Your entire pipeline in view.
Kanban, list and customers share one filter. You can have multiple pipelines — sales, production, service — each with its own stages, fields and deadlines.
- Your stages and fields
No developer or industry templates needed: name stages the way you’re used to.
- Deadlines in plain sight
A stage starts the countdown to the due date. Overdue deals appear on Home, missed opportunities are shown in tenge.
- Goods in the deal
Choose items from the catalog by photo. The deal amount is calculated automatically.
- Filters and views
Save “My deals not moving” or “Large deals this month” and export exactly what you see.
03 · Documents and signing
A contract in a minute. Signed from a phone.
The template pulls everything from the deal: company details, goods, VAT and the amount in words. Your customer opens the link and signs, and you see every step.
- Six documents out of the box
A quote, invoice, contract, acceptance certificates and a work order for the workshop. Or create your own in the editor with your company letterhead.
- Signing via WhatsApp
Your customer sends a one-time phrase from their own number. We don’t send them a code, so no one can sign on their behalf.
- Stamps and signatories
Multiple LLPs and IEs, each with their own company details, stamps and signatures.
- Signing audit trail
Who confirmed, when and from which number — plus a certificate you can attach to a case.
04 · Payment
Kaspi — right in the deal.
A QR code below the contract or an invoice sent to your customer’s phone number — they pay in the Kaspi app, and the payment is automatically matched to the deal. No receipt screenshots or cross-checking in chats.
- Connect in minutes
Sign in with your Kaspi Pay cashier’s phone number and an SMS code. No acquiring agreement needed.
- Money goes straight to you
Payments go directly to your account. We don’t hold your money or charge an extra commission.
- Partial payments and refunds
Prepayment, balance, refunds with a reason — all in the deal history and on the “Payments” page.
05 · Analytics
See which ads bring in revenue.
Every Meta ad click is linked to a deal, all the way to payment. You see revenue for each campaign and ad, and closed deals are sent back to Meta as real conversions.
- Summary with profit
Revenue, expenses, payroll and advertising in one report. See what makes up every number.
- Plan / actual
Monthly targets for each metric and daily actuals show whether you’re on track.
- Team
See how much each manager sold, how quickly they reply and where they lose customers.
Automation
Routine work takes care of itself.
A rule reads like a sentence: when — if — do. Send a customer a message, create a task or document, change a stage, update stock or send a webhook to your system. You can test a rule on any deal before turning it on.
- 13events — from the customer’s first message to payment and missed deadlines
- 15actions — messages, tasks, documents, stages, warehouse and webhook
- Logevery time a rule runs — with the date, deal and result
AI assistant
AI that knows your CRM.
Ask in WhatsApp — by voice or text: how many leads came in today, who hasn’t paid, what’s happening with a customer. The assistant answers using live data and sees only what your permissions allow.
- A summary of every conversation
What was agreed, what matters to the customer and what to do next.
- Reply draft
Text in your company’s tone — in the customer’s language.
- Who to message today
Customers waiting for a reply or who have gone quiet — listed on Home.
- Conversation scoring
Every day, your managers’ conversations are reviewed against the same criteria.
AI never writes to the customer by itself. It reads, calculates and suggests — a person decides and sends.
All your operations
More than sales.
Catalog, warehouse, production, expenses and broadcasts — modules you enable when you need them. They work with the same deals, with no exports between programs.
Catalog with photos
Send customers a price list link instead of an outdated PDF. Add goods to a deal by photo — the amount is calculated automatically.
Office chair
Coffee machine, 1 group
Porcelain tile 60×60
Box 60×40×40
LED lightProduction
Orders with a live countdown to the due date. The workshop sees what to do — without prices or customer phone numbers.
Warehouse
Stock by warehouse, reservations for deals and stock counts from your phone.
Expenses and profit
Rent, purchasing and taxes — alongside payroll and advertising, calculated automatically.
WhatsApp broadcasts
Use Meta templates, with transparent counts: who will get it, who’s excluded and why.
Calls
Zadarma: call from your browser, with call history and recordings in the customer profile.
And dozens of small features that save you hours
Everything you’d usually buy separately or keep in spreadsheets.
- Tasks and reminders
- Tags and lists
- Custom fields
- Import from Excel and amoCRM
- Export to Excel
- Search everything ⌘K
- Notifications in WhatsApp
- BIN lookup from the registry
- Multiple LLPs and IEs
- Multiple numbers
- Activity log
- Work from your phone
Made in Kazakhstan
Built for how you sell here.
Western CRMs handle pipelines well but stop where the essentials in Kazakhstan begin: WhatsApp, Kaspi, BIN and the Kazakh language. Here, these aren’t integrations for “someday” — they’re the foundation.
- KaspiQR, invoice to a phone number, refunds
- WhatsAppofficial API, your own number
- BINcompany details from the registry
- 16% VATand the amount in words in tenge
- Three languagesKazakh, Russian, English
- +7 and ₸numbers and amounts in familiar formats
| Typical CRM | SteppeSales | |
|---|---|---|
| Unofficial gateway — your number could be blocked | Official Meta API, your own number | |
| Payment | None, or a third-party payment provider | Kaspi QR, invoice to a phone number, refunds |
| Contract | Word and signing in person | From the deal in a minute, signed on a phone |
| Advertising | Clicks and leads | Revenue from each ad |
| Warehouse, workshop | Separate software | Modules in the same system |
| Language | English or a translation | Kazakh, Russian, English |
Interface in three languages
Each team member chooses their own language, and customers receive documents and messages in theirs.
Home
Chats
Deals
Documents
Production
Payments
Analytics
Settings
Team and access
Your customer base belongs to your company, not your managers.
Permissions aren’t just for show: what you restrict stays restricted — in lists, search results and exports.
- Custom roles
Salesperson, measuring technician, accountant, workshop — roles and permissions to match your structure.
- Their own deals only
Managers see their own customers and can’t export anyone else’s.
- Database-level isolation
Each company’s data is separated by database policies, not just checks in code.
- Log and sessions
Who changed what, and when. See active sessions and end any you don’t recognize.
My deals
YTYerlan Tulegenov+7 707 ••• 41 081,180,000 ₸
DADinara Akhmetova+7 701 ••• 19 20465,000 ₸
ASArkada Stroy LLP+7 717 ••• 67 121,656,000 ₸
MZhMadina Zhumabayeva+7 775 ••• 88 41540,000 ₸
Sales managerrole · 4 team members
View all deals
Export lists
Send documents
Message customers
“Private mode” hides names, phone numbers and amounts — share your screen in a meeting without worry. Click the toggle.
Who it’s for
Any business with leads, contracts and payments.
No industry-specific code: you configure your own stages, fields, documents and rules. These are examples, not limits.
- Production and installation
Furniture, windows, metalwork, equipment.
LeadMeasurementQuoteContractProductionInstallation - Services and maintenance
Repairs, maintenance, cleaning, logistics.
LeadConsultationEstimateContractPaymentDone - Wholesale and repeat sales
Distribution, B2B supplies, building materials.
LeadPrice listInvoiceShipmentPaymentRepeat - Education, medical and health, agencies
Courses, clinics, marketing, consulting.
LeadConsultationBookingPaymentService delivered
Ready-made templates at sign-up: General-purpose, Services, Custom furniture, Gates and metalwork — or start from scratch. Change anything in minutes.
Getting started
In one day, not one quarter.
- Two minutesCreate your company
Answer “What do you do?” and the system will set up your pipelines, fields and documents.
- A few minutesConnect WhatsApp and Instagram
Through Meta’s own window. Your number stays yours, and your chat history is imported.
- Five minutesInvite your team
Roles, permissions and lead distribution among managers.
- OptionalImport your customer base
Customers and deals from CSV exports from Excel or amoCRM.
Pricing
Your plan grows with your leads.
Pricing is per company, not per login: choose your plan by leads a month and add-ons by business type. Chats, deals, documents with e-signatures, Kaspi, catalog, production and AI are included in every plan.
Pay yearly for 20% off and free onboarding.
StartSales without the chaos — instead of WhatsApp on your phone and spreadsheets.
29,900₸ / month
or 23,900 ₸ / month when paid yearly- Leads a month
- 1,000
- Sales seats
- 3
- WhatsApp and Instagram channels
- 2
- Pipelines
- 2
What’s included
- WhatsApp and Instagram chats, deals and tasks
- Documents and e-signatures
- Kaspi payments
- Catalog and production
- AI: voice notes to text and conversation reviews
- AI assistant in WhatsApp for the owner
- 3 automation rules
Choose Start
No onboarding fee
BusinessFor businesses investing in ads and growing their team.
89,900₸ / month
or 71,900 ₸ / month when paid yearly- Leads a month
- 4,000
- Sales seats
- 10
- WhatsApp and Instagram channels
- 5
- Pipelines
- 10
Everything in Start, plus
- AI for the whole team: reply drafts, “Who to write to”, conversation scoring
- Ad analytics: revenue per ad
- WhatsApp broadcasts
- Unlimited automation and webhook
- Expenses and profit
- Custom roles, activity log and data export
Choose Business
Onboarding: 150,000 ₸ one-time
CompanyYour whole company in one system: warehouse, calls, payroll.
199,900₸ / month
or 159,900 ₸ / month when paid yearly- Leads a month
- 10,000
- Sales seats
- 25
- WhatsApp and Instagram channels
- unlimited
- Pipelines
- unlimited
Everything in Business, plus
- Warehouse: stock, reservations for deals, stock counts
- Zadarma calls and call recordings
- Team payroll
- AI scores every conversation — up to 1,000 a day
- Dedicated manager in WhatsApp
Choose Company
Onboarding: 300,000 ₸ one-time
Sign-up is free: start with a trial period, then activate your plan by paying the invoice in the app.
Enterprise
More than 10,000 leads a month, a large team or a custom workflow: the Company plan with lead packs, migration from amoCRM and a dedicated manager. Pricing by agreement.
Contact us
Add-ons
A plan for your company size. Add-ons for your type of business.
Add Warehouse and Calls to Start or Business separately, and buy extra seats, channels and leads as needed. Build your setup — the total updates instantly.
Plan
Modules
- Warehouse
Stock by warehouse, reservations for deals and stock counts from your phone.
+19,900 ₸ / monthIncluded in the plan - Calls
Zadarma: browser calls, call history and recordings in the customer profile.
+14,900 ₸ / monthIncluded in the plan
More capacity
- Sales seat
One more person with access to deals or chats. Workshop, warehouse and accounting logins are free.
+4,900 ₸ / month - WhatsApp or Instagram channel
One more WhatsApp number or Instagram account — in the same chats and pipelines.
+9,900 ₸ / monthUnlimited - Lead pack
+1,000 leads a month on top of the plan — your AI budget grows with them.
+19,900 ₸ / month
- Leads aren’t blocked
The limit is soft: if you exceed it, we’ll suggest a lead pack or a higher plan. Your work won’t stop.
- No cut of your payments
Money from Kaspi goes straight to your account — we don’t charge any extra commission.
- No WhatsApp markup
Meta bills your account for paid messages at its own rates — we add nothing on top.
- Free logins for the workshop
You pay for people who access deals or chats. Workshop, warehouse and accounting logins are free.
Compare plans in detail
| Start | Business | Company | |
|---|---|---|---|
| Limits | |||
| Leads a month | 1,000 | 4,000 | 10,000 |
| Sales seats | 3 | 10 | 25 |
| Workshop, warehouse and accounting | at no extra charge | at no extra charge | at no extra charge |
| WhatsApp and Instagram channels | 2 | 5 | unlimited |
| Pipelines | 2 | 10 | unlimited |
| Automation rules | 3 | unlimited | unlimited |
| In every plan | |||
| Chats, deals, tasks, tags, quick replies | |||
| Documents and e-signatures | |||
| Kaspi payments | |||
| Catalog and production | |||
| AI: voice notes to text and conversation reviews | |||
| Growth and control | |||
| AI assistant in WhatsApp | for the owner | for the whole team | for the whole team |
| Reply drafts and “Who to write to” | — | ||
| AI conversation scoring, per day | — | 30 | 1,000 |
| Ad analytics: revenue by ad | — | ||
| WhatsApp broadcasts | — | ||
| Webhook in automation | — | ||
| Expenses and profit | — | ||
| Custom roles and permissions | — | ||
| Activity log | — | ||
| Data export | — | ||
| All your operations | |||
| Warehouse | +19,900 ₸ / month | +19,900 ₸ / month | |
| Zadarma calls | +14,900 ₸ / month | +14,900 ₸ / month | |
| Payroll | — | — | |
| Dedicated manager | — | — | |
| Prices | |||
| Monthly | 29,900 ₸ | 89,900 ₸ | 199,900 ₸ |
| Per month, billed yearly | 23,900 ₸ | 71,900 ₸ | 159,900 ₸ |
| Extra sales seat, per month | 4,900 ₸ | 4,900 ₸ | 3,900 ₸ |
| Extra channel, per month | 9,900 ₸ | 9,900 ₸ | — |
| Lead pack (+1,000 leads), per month | 19,900 ₸ | 19,900 ₸ | 19,900 ₸ |
| Onboarding, one-time | 0 ₸ | 150,000 ₸free when paid yearly | 300,000 ₸free when paid yearly |
Prices in tenge. Onboarding is a one-time payment: we set up pipelines, documents and connections with you.
FAQ
Ask a question
Questions we hear on the first call.
Can’t find your answer? Send us a message — we’ll reply in WhatsApp.
Ask a question
Do I need to change my WhatsApp number?
No, and you don’t need to take your manager’s phone away either. Meta calls this Coexistence: one number works both in the WhatsApp Business app on your phone and via API in SteppeSales. Reply wherever is convenient — it’s the same conversation. Existing chats and contact names are imported when you connect.
How long does it take to connect WhatsApp?
Minutes. SteppeSales is a Meta-approved Tech Provider, so you connect through the official process: sign in through Facebook in Meta’s own window, confirm your number and return to the system.
The WhatsApp Business account is registered to your company — the number, conversations and access rights stay yours, even if you leave us.
Who pays for WhatsApp messages?
Meta doesn’t charge for replies to customers while the conversation window is open. Messages you initiate — templates and broadcasts — are paid. You pay Meta directly at its rates, by card in your WhatsApp Business account. We add nothing on top.
For customers coming from Meta ads, the free conversation window is up to 7 days, and SteppeSales takes it into account.
Do I need a merchant acquiring agreement with Kaspi?
No. Connect using your Kaspi Pay cashier’s phone number and an SMS code. Money goes straight to your account — we don’t hold it or charge extra commission.
Is signing via a link legally binding?
Each signing comes with a record of who confirmed their identity, when, from which number and with which message, plus a certificate you can attach to a case.
If the law requires a digital signature for a transaction, sign that document the usual way — it will remain a regular contract in SteppeSales.
What happens to our customer base?
Upload it from a CSV export from Excel or amoCRM. It’s your customer base, not ours: on the Business and Company plans, you can export lists to Excel or make a full copy of your company’s data at any time.
Can I work from my phone?
Yes. Chats, deals and tasks are designed for your phone first, and you can install SteppeSales on your home screen as an app. With Coexistence, you can also reply from the WhatsApp Business app you already use.
Is the interface available in Kazakh?
Yes: Kazakh, Russian and English. Each team member chooses their own language, and customers receive documents and automated messages in theirs. Amounts are in tenge, and phone numbers use the +7 format.
How long does it take to get started?
One day. Answer “What do you do?” when you sign up, and the system will set up your pipelines, fields and documents. WhatsApp connects in minutes, and Kaspi connects with your phone number and an SMS. Your first deal goes through the entire process that same day.
On the Business and Company plans, we set everything up with you.
Who can see our data?
Only your team, and only within their permissions. Each company’s data is isolated at the database level, and AI only gives team members information they’re allowed to see.
Your next deal is already on its way.
We’ll show you SteppeSales using your business: your stages, your contract, your ads. Twenty minutes, no slide deck and no commitment.
Astana · Mon–Fri, 10:00–19:00